Project
Our Challenge
Globally recognised owners of the strange and obscure, Ripley’s appointed Conjure in early 2011 to bring their brand and content into the bold new frontier of the mobile world.
The Solution
Identifying key demographics led to detailed market research into target platforms and handset penetration. Strategically targeting the youth market with their first app iSword, Ripley's has taken its first successful steps into application content and gaming market, with much more to follow.